Which Car Owners Are The Most Loyal?

images-50.jpgResults from a recent study show that motorists who repeat buy the same car brand the most are owners of hybrids.  By segment, the buyers who were the most loyal were those of full-size pickup trucks, which is a long held title.

The news about hybrids is quite significant because not all car manufacturers offer hybrid cars.  Because of this, someone who purchases a Honda or Toyota hybrid will then choose that same brand for his or her next car purchase.

Owners of Toyota Prius’ purchased another Toyota vehicle 51% of the time, and approximately 25% of those people purchased another Prius.  In comparison, those Toyota owners who had a non-hybrid bought another Toyota just 44% of the time.

Truck owners purchasing a new vehicle decided on another truck about 33% of the time, whereas hybrid owners only purchased another hybrid 25% of the time.  The average rate of loyalty was 21%.

It is important to keep in mind that with any vehicle purchase, no matter what kind, it is necessary to purchase an auto warranty to protect your wallet and roadside assistance.  After all, you don’t want to find yourself paying unnecessary repair expenses down the road.

Posted on Friday, December 17th, 2010 at 7:07 pm In Roadside Assistance Program