Nissan’s Plan For A Luxury Hybrid

images-71.jpgNissan is trying to catch up with its competition, Honda and Toyota, in the hybrid area and is all set to debut a luxury hybrid next year sometime, according to Nikkei, which is a Japanese business daily.

Although in the past, Nissan has utilized Toyota’s hybrid system, on the Nissan Altima Hybrid, it is planning to come up with its own drivetrain for this time, and will most likely be used on the Infiniti M sedan.

This move is a bit questionable if you look at the iffy sales record on past luxury hybrids.  Nissan only needs to look at Toyota, its competition, which has had a difficult time selling its luxury hybrids under the Lexus name. People are generally opting for more affordable hybrids with a good road service program instead of splurging on luxury vehicles.

It may be a smarter move to build a hybrid model that would be able to compete with the Honda Insight and Toyota Prius, instead of nationally promoting the Altima Hybrid.

Posted on Friday, July 24th, 2009 at 3:01 pm In Road Service  

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