Ford Promises Quality Cars

images-45.jpgFord Motor Co. recently made a promise that its new compact and sub-compact cars, which are due in 2010, will exceed the industry average in quality.  Hopefully, this will allow consumers to avoid roadside assistance calls.

According to Bennie Fowler, the Ford VP of Global Quality, the carmaker will maintain its “things gone wrong” at approximately 800 for every 1,000 cars.  This would be around 500 below the average for the industry.  “Things gone wrong” is a yearly compilation of difficulties that car owners have in their first 90 days of owning a car.

To achieve the 800 goal, Ford will be using virtual reality tools that will allow 70% of problems to be reduced before vehicles are even built.  In addition, an “army” of hourly workers will be trained to detect problems before a car will ever get to the showroom.

Ford’s commitment fuels the current battles between Ford and GM to shift their product lines to small, fuel-efficient cars. Consumers have begun to abandon trucks and SUVs and instead purchase small cars with new car warranties that will save them money at the pump.  In addition, they are signing up for road service programs that will promise them protection.

Posted on Thursday, March 19th, 2009 at 5:44 pm In Road Service  

Tags: ,